Planning your convention: A guide to Exhibition Displays

Whether you’re planning on setting up complex exhibition displays at a specialist convention, or just setting up a basic stall at a local music festival; in order to get the most out of your event, your exhibition display stand is a vital element, requiring careful consideration.

If you’ve ever been to a convention, or a jobs expo, chances are you’ve already encountered an array of different exhibition displays. Indeed, there is a wide range of choice when it comes to choosing from the larger exhibitions displays or more basic exhibition display stand that you may require.

Obviously, a primary factor in your choice has to be the price. While a small independent retailer might love a more complex and spacious exhibition gantry style display unit, they’re not necessarily going to be in the position for this to be a viable option financially. On the contrary, the events representative for a larger chain of retail outlets is likely to have a bigger budget to play with, and therefore is unlikely to choose one of the more basic and economical options from the range available.

Therefore time should be taken to consider what option represents the best value for money, whilst offering the functionality and style desired from the exhibition display stand.

Are you hoping to distribute leaflets or catalogues at the convention? If so you may wish to consider hiring an exhibition display stand with inbuilt shelves or pockets, which allow for any leaflets to be presented in a much more aesthetically pleasing way than stacking them in a messy pile on a table. Understandably, it’s these little touches that can add to the appeal of any given stand at a convention, and the tatty, grubby convention stall is always going to lose footfall traffic to the more visually alluring stands amongst the sea of exhibition displays.

It is worth shopping around and contacting one of the many companies who specialise in hiring out this type of equipment. Most of these companies will provide guidance and advice, taking the time to interpret your needs and provide a range of suitable solutions. Ideally it is worth visiting a range of suppliers, as is so often the care in the retail industry; there are usually various different offers available from company to company.

It is also advisable to contact either the convention organisers or the building representatives directly, in order to ascertain what - if any - restrictions you will have to work within when considering the dimensions and style of your exhibition displays.

There may for instance, be an unusually low ceiling at the venue, or a smaller than anticipated entrance (for your display to enter exit through). Whilst it may sound like common sense, these will undoubtedly represent a costly oversight if not checked beforehand.

If you’re planning an Exhibition stand , then Display Wizard offer help, design and setup of Exhibition Displays to make you stand out from the crowd.